SEO timeframe

Ranking TimeHow long will it take to rank my website?

I think this question is the most asked one I receive with every enquiry that comes through. I wish I could answer with a roll of the eyes and ‘how long is a piece of string’ while shaking my head. But maybe if I explain why I’m sounding sarcastic with my preferred response and why asking it is almost silly.

Ranking a website has several key factors that need to be all taken into account. A few of the key factors are:

  • Age of domain
  • Content
  • Keywords
  • Search engine business registration
  • Quality of backlinks
  • Business/Industry category

Lets start from the top and work our way through a few of the main factors to ranking your website.

Age of your domain

Have you ever searched for a business online and wondered how the little teahouse down the road that has been their for years manages to get noticed on page 1 just above the huge franchised coffee shop? Well that little teahouse decided when they opened the doors or took a marketing initiative those 5 years ago to create a website is seen as a massive bonus for the search engines. The new franchised coffee shop opened it’s doors 9 months ago, along with its new website will continue to sit below the teahouse until it starts to improve its age. Anything over 12 months will start to become more stable.

Content on your website

Another thing that is a must with search engines is having written content and lots of it. The little teahouse might have a blog page that the owner writes on everyday, meanwhile the franchise coffee shop has a lovely website full of pictures, a bit of written content and doesn’t update, change or adds to it often. Adding to your website on a constant basis encourages the search engines to keep scanning your website, and the more they scan the more they believe your website is powerful.

Keywords

Think about what keywords you want your website to be known for, and always include them in your content. Make sure your keywords fit nicely into your content and it reads well. The search engines will notice the keywords and start to associate your website to those keyword searches that people are looking for.

Search engine business registration

Make sure you register your business with ‘Google my business’. Registering and getting verified is simple, helps authenticate your business in googles eyes and you will appear in the map pack search results.

Quality of backlinks

You will often hear about backlinks and buying good quality, reputable backlinks is the most important step. Backlinks should have high metrics, they will most likely cost you an ongoing monthly fee to keep them alive. Not all backlinks are made equal and neither are the procedures some people offer them to you for. Make sure to ask what the metrics are (TF/CF 15-40/15-40), how many links out per site do they do (no more than 3 recommended), what the ongoing costs are (anywhere from USD $10-$100 per month), if no ongoing costs how long they will last for.

Business catagory

Depending on what industry you are in will depend on your ranking time. For example in my area, Brisbane SEO for an electrician has very high competition, looking online is a lot of businesses and some are ranking high in map pack and organically. But for a butcher in my area is not the case, results show map pack rankings, but those businesses are no where on page one organically.

So if an electrician and a butcher came to me for my services, and after looking at the above 6 factors, for their website and the competitors websites, and applied the same SEO strategy, the butcher could be ranking on page 1 for several keywords in a matter of 6-12 months whereas the electrician could take 12-24 months using the same strategy.

Each category will require a different strategy depending on the above 6 factors………which brings me back to how long is a piece of string?

SEO Myths that you should Never Follow

It seems like everyone out here has become an SEO expert nowadays, right? You get to hear all manner of stories and misconceptions about search engine optimization until you’re even more confused on what to do. These myths and misconceptions continue to evolve every day and have become pervasive in one way or the other. If you’re thinking of coming up with an SEO strategy, beware of the following myths about SEO.

Myth 1: Having a Good Website will Drive Traffic to it

Well, the moment you hear this statement you start thinking of how you can find the best web designer to create and design you a good website. While having a good website is great and helpful in a way, you must still invest in SEO techniques to rank higher on search engines. You will never drive traffic to a website by coming up with a good design.

Myth 2: Link Building No Longer Works

The first thing you must understand is that it’s no longer possible to rank your website by buying fake links. Search engines still use links as a major factor when ranking websites. It still works but when only done the right way. Your focus should be on building links from real and relevant sources.

Myth 3 SEO is dead

This should have come first on our list. It’s the most common myth out here, and you’ll hear people talking about how things have changed. What do you think? Does it still work? If there’s time your business should invest in SEO is now. Search engines have more than two hundred ranking factors that they consider when ranking websites for specific keywords or search terms. Did you even know that your competitors are investing into SEO each day? That could be the reason they still remain ahead of your business.

Myth 4: Writing Lots of Content will increase my Rank

The core business of Google and other search engines is to show the most relevant and valuable search result for a specific search term. Do you know what this means for your content and blog posts? They first evaluate the available content for quality and relevancy. If you’re not providing relevant and high-quality content to users, there’s no way you’ll rank higher. Poor, irrelevant content never ranks. If you’re using keywords, they must be smartly inserted and flow seamlessly to make meaning in the content.

Myth 5: My Rankings will improve and increase naturally over time

There could be some truth in this statement. However, if you’re in a competitive industry or market, this will never happen. The age of your domain and domain name might contribute to your rankings, but this won’t place your business where it’s supposed to be. If you want to get to top search results on Google, you must invest in a solid SEO strategy. Never be tricked that there’s an amount of time that will get you higher on search engines. After implementing your SEO strategy and ranking well today, never get comfortable and settle. You’re in business, and there’s competition. Other competitors are always working to ensure you’re out of the throne.